“For the adventurous spirit and the magical journey.”
Broomsticks & Mercantile is the village’s outpost for the restless and the road-worn — a warm, lantern-lit general store stocked for adventure. Step in past the painted blue counter and the brass cash register, and it is all wanderlust: snowshoes and a striped scarf on the wall, a dress form in a traveling coat, old boots waiting by the door, curiosities gathered from someone who clearly went everywhere and brought back one of everything.
Beyond the shop it settles into a proper home. A grey sofa under a gilded mirror and a wall of framed portraits, a steamer trunk for a coffee table, and a beamed bedroom tucked under the eaves where the day’s adventuring finally winds down. Brass and denim-blue and warm wood, with Blue Ridge light coming through the windows.
Come for the romance of the open sky. Stay for the feeling that a trunk is half-packed in the next room and something is about to begin.
Broomsticks & Mercantile was established in 1632 by Cedric Windwhistle, a former Skyblaze player turned entrepreneur with a flair for adventure and a passion for all things related to flying. Cedric was known in the magical world for his daring exploits on a broomstick, having traveled across Europe, North America, and even venturing to the hidden magical islands of the Caribbean. During his travels, he gathered rare flying artifacts, enchanted gear, and flying-related curiosities from all corners of the globe.
In fact, many of the broomsticks he used in his quests were custom-designed, some imbued with enchantments that had never been seen before. Cedric’s love for flying extended beyond Skyblaze, as he believed that a broomstick was more than just a means of transport—it was an extension of a wizard’s spirit, an ally in their adventures, and a connection to the wind itself. He wanted to share this belief with the world, so in the early 1600s, he opened Broomsticks & Mercantile in Mystic Village.
As time passed, the shop grew in popularity, and the offerings expanded to include home goods. Cedric’s children, Linnea and Orin Windwhistle, continued the family legacy after his passing, each adding their own unique flair to the store. Linnea, a skilled seamstress, began enchanting broomsticks and clothing the villagers, while Orin focused on expanding the inventory to include flying accessories and magical travel items like enchanted satchels that could hold an entire broomstick or weatherproof cloaks that allowed the wearer to fly in any condition.
A practical adventure day built around the outfitter spirit of Broomsticks & Mercantile.
Navitat operates guided zipline adventures in Barnardsville, north of Asheville, in a forested Blue Ridge setting.
Compare current toursThe Folk Art Center represents more than 400 Southern Appalachian craftspeople and schedules live craft demonstrations seasonally.
Visit the Folk Art CenterHighland Brewing’s taproom and grounds offer current releases, food, and scheduled events in East Asheville.
See what’s on at HighlandZipline reservations and age, weight, and weather rules matter. Review Navitat’s current requirements before booking.
An antique register, a wall telephone, travel gear, and curious finds make the mercantile feel ready to open for business. The details turn the room into a shop with a story, not simply a place to sleep.
Set down your pack, claim the outfitter’s post, and see where the mountain takes you.
Book Your Stay
Earth & Sky